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RNG to Live: A New Way to Boost ARPU
Mon 06 Oct

RNG to Live: A New Way to Boost ARPU

Learn about our new RNG title, with a unique 'bridge' feature connecting players to Live tables.

Today we’re excited to introduce a new vertical in the Winfinity portfolio – RNG games. Our first release in this line, Venice Instant Roulette, immerses players into a true Live Studio atmosphere. Thoroughly designed gameplay, customizable favorite bets, special betting options, and detailed in-game statistics deliver a highly engaging and rewarding user experience. But that’s only the beginning. At Winfinity, we’ve developed more than just another RNG game – we’ve built a conversion bridge from RNG to Live. A special feature, the Play Live button, seamlessly transfers players to Live Roulette. This functions as a powerful tool for traffic conversion, ARPU growth, and ultimately GGR increase. Traditionally, RNG games represent the largest share of the iGaming business. According to the Winfinity Research Center and global data, more than 60% of revenue comes from RNG. However, compared to Live Games, RNG demonstrates lower ARPU: high player engagement on one side, but limited monetization on the other. That’s why Winfinity has taken RNG further — launching games that combine strong engagement with direct transfer to Live content. This approach ensures higher retention, increased ARPU, and greater value for operators. The popularity of RNG games lies in their unique balance: they ensure fair and unpredictable outcomes while keeping the gameplay exciting. Players feel in control, applying strategies and probability-driven decisions — which makes the experience both entertaining and skillful. Live Games, in turn, deliver the excitement of real-life casino play with the convenience of online access. We invite you to explore Winfinity Venice Instant Roulette and the full Winfinity portfolio – an immersive blend of timeless classics, innovative features, and contemporary design.

Written by Maria Smirnova

Head of marketing

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